Super Gifting
0→1 Product · Monetization · Mobile + Web
$22K/day in incremental bookings
Design lead for a 0→1 subscription gifting experience, launched as a small experiment and scaled into a major holiday revenue surface.
Context
We explored whether introducing gifting could unlock a new purchase behavior and create a meaningful seasonal monetization surface without changing the core product experience.
We started small, launching an MVP to validate the concept before investing in broader holiday-scale adoption.
Timeframe
Aug - Nov 2025
From Idea to Experiment
Hypothesis: Would learners be willing to buy Super for someone else?
We launched a small, focused v1 to validate the behavior before investing heavily.
Outcome
$4K/day on launch
Clear signal that gifting unlocked new purchase intent
Iterating Toward Scale
Early signal showed gifting worked - but only when the value was immediately clear and the experience felt flexible.
Expanding options, including offering Family Plan as a gift
Clarifying value, with a bulleted list of what the recipient gets
Testing new hooks, to better frame gifting as a thoughtful gesture rather than a purchase
Outcomes
Steady growth through fall
Clear signal to scale for the holiday season
Scaling for the Holidays
By winter, gifting became a prominent seasonal surface.
The experience was expanded with new hooks and polished to support high-volume holiday traffic without losing its emotional core.
Outcomes
$80K/day peak bookings (Dec 19)
$466K bookings in December
Modular monetization pattern that can be used for any holiday
